24
SLAM Magazine : Miami Heat
"LeBron James and the UNKNWN Team are planning to excel at the sport of fashion..."
Click Here to read the full article
23
The New York Times : Technological Age
"Retailers Add Gadgets for Shoppers at Ease With Technology..."
Click here to read the article
19
GQ 10 Essentials: UNKNWN
UNKNWN's starting five is actually rather, well, unknown—except for the 6'8" MVP backing the whole project. Frankie Walker, 25, and Mike Hurly, 28, are the hustle and sensibility—the real How To Make It In America of the brand. Chris Julian, 28, the fashion force of the team, is a seasoned vet—he's worked with some guy named Kanye West on Pastelle and the recent DW by Kanye West women's line. Jaron Kanfer, 25, takes care of the books and manages behind the scenes. And then there's LeBron James, 26. Just like on the court, the Miami Heat star facilitates, making everyone around him better. Above all they're great friends, with great taste. Here, the rising crew's ten favorite things.
Click here to see our 10 essentials.
18
DISCOVERY: SNDCLSH
Lupe Fiasco and DJ Sky Gellatly stop by to sow seeds of wisdom and take over LIV in our signature Unknwn Path logo tees
